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Architectural Design

Urban Living Reimagined

Adaptive re-use has become the buzz word in development around the world with disused buildings ripe for regeneration and presenting incredible opportunities for contemporary living in an urban setting. Positioned between Enoch Sontonga and Smit Streets, JHB and one of the most historic parts of Braamfontein is the Old Telkom Buildings, once the nucleus for postal and telecommunications services in the city is now the ideal site for the development of an urban renewal gem.

Rising from the derelict remains of vacant municipal buildings, New Braamfontein Lofts is a community focused development with a love of artisanal detail and crafted rare reimagined living spaces.

Together with neighbours Sontonga Lofts and The Exchange, New Braamfontein Lofts is one of three residential developments on the site and offers 88 units spread across 4 separate buildings. Unit types range from studios, 1 bedroom to premium two & three bedroom lofts. Each defined by their own handcrafted signature design and unique lifestyle offerings. Emphasis has been placed on the thoughtful use of volume, space and raw textures incorporated into an industrial theme that together brand these lofts exceptional and offer value for money you are hard pressed to find elsewhere. All of the apartments have been created with contemporary living in mind by urban renewal devotees, Jonathan, Lorien & Ariella Gimpel of Architype Architects. Together with the Blend Family they make up Danaug Investments, a company whose 15 years of experience in urban regeneration has culminated in New Braamfontein Lofts.

Surrounding Area

Neighboured by other areas of urban renewal such as 44 Stanley, Braamfontein, Brixton and the new Rand Steam shopping hub, the precinct is part of a greater move to regenerate the city. Because of this, access to restaurants, cafes, galleries and boutiques form part of the broader offering. The precinct has unparalleled centrality as it’s very close to the M1 motorway, Rea Vaya, Braamfontein Metrorail station and Gautrain Park Station; it is also flanked by both UJ and Wits Universities and is near to the major established city bank branches.

Living at New Braamfontein Lofts

Answering the call for a new way of living in the city, New Braamfontein Lofts is a community focused development with a love of artisanal details and re-purposed site materials. The Architects have taken special care to create apartments that are modern and light filled, featuring a mix of high end and raw finishes as well as salvage from the Telkom site which speaks to Joburg’s industrial heritage. “There’s a very special opportunity to reuse what you have with urban renewal projects,” says Jonathan Gimpel, developer and senior partner of Architype Architects.

Steel windows were carefully removed, repaired and reinstalled, metal gridwork and galvanised piping have been incorporated into the new buildings along with tens of thousands of bricks which were cleaned and re-laid. The largest of the four apartment blocks in New Braamfontein Lofts is a 3000 square meter saw-tooth factory thought to have been used by Telkom for maintenance and repairs. At its entrance, a round water feature has been made using a repurposed chimney. Even the concrete has been crushed down and re-mixed for new pavers.

As a former hub for the railway, the property has a siding for trains that once passed through to offload mail before distribution. Leased from PRASA, the siding is now being re-imagined as a 375-meter secure green belt for residents from all three developments to gather, exercise, picnic and play and it will soon offer a café for light meals too, ultimately making this feature a treasured rarity for inner-city urban living.

Security is a priority in the precinct, with a manned boom on each of its entry roads, camera surveillance, electrified fencing throughout and fingerprint access into each of its four buildings. The precinct has also taken measures to be as green as possible, with solar and gas fed geysers, gas hobs and LED lighting among the sustainable energy efforts.

Not neglecting the importance of convenience, the development offers essential services including; high speed fibre infrastructure, an on-site caretaker, laundry service, compact storage to rent as well as secure guest and resident parking.


In the hopes of setting up a voluntary City Improvement District, the developers are working together with the city, businesses and residents of Fietas and Braamfontein, to effect upgrades to security, sidewalks and public amenities in the area. The precinct also falls under the Perth-Empire Corridor of Freedom, which is set to receive targeted investment under the city’s 2040 plans, linking outlying communities to the business nodes.

For Rent Pricing –  Unfurnished & excluding municipal charges
– Spacious studio’s from R7 000 per month
– 1 bed apartments from R8 000 per month
– 2 bed apartments from R11 500 per month
– 3 bed lofts from R13 800 per month